Our new marketing campaign looks to expand the meaning of the riddle from days gone by. Instead of disappointing readers with basic page replication which requires constant manipulation provide them with the fluid experience they expect.
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Full transparency – I am an Apple supporter. From iPods to iPads to iMac to iTunes I have never been displeased.
That likely explains why it feels so strange to harbor such pessimism toward their newest publishing offering which will be announced today. Maybe less strange based on the uninspiring history of the previous platform which Apple had contrived to revolutionize the publishing industry.
This casual review of how digital magazine and newspaper editions are created and distributed, along with studies which purport reader’s preferences of the medium, has lead to this comprehensive list of ‘Deadly Sins’. The items mentioned represent significant factors that prevent a digital edition from initial or continued success in the marketplace.
My Christmas wish-list is easily transcribed onto a post-it note. I have what I need and want very little. When Christmas morning arrived and I carefully teased the paper away from a gift labelled to me I graciously accepted this ‘want’ – the ‘Beastie Boys Book’.
The Curling News began as a monthly print publication which over time has adapted and added digital properties such as a website and social media channels. The digital edition was released to subscribers and non-subscribers in 2012. The launch of the digital edition was a single issue intended to introduce a potential new product to existing subscribers as well as promote the print edition to an unfound audience.
Flip Page editions provide an opportunity for publishers to reach an expanded audience via digital access and distribution. Flip Page editions also provide a comprehensive set of analytics which allows a marketer to gain insight into the mind of the reader.
With that in mind there is plenty of support for municipalities to further engage their population with recreational guides in Flip Page digital format.
A recent article published by Digiday stated how various subscription-based sports sites are successfully driving subscriptions to their content. (https://digiday.com/media/subscription-sports-sites-scored-early-wins/). Feel free to indulge in the complete article but in summary - the success of subscription sports sites is primarily due to “local sports coverage, which attracts especially passionate, engaged readers”.
The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.
The role of a print magazine or newspaper is to inform, educate, and potentially entertain the reader. This purpose is accomplished via carefully curated content in the form of articles and images artfully displayed on a page.
In a recent blog we provided some background and recommendations for the ‘viewers’ or user interfaces that are available to display Flip Page editions. One of the recommendations was to begin transitioning readers to the HTML5 viewer.
Let’s look at some of the tools and benefits that the HTML5 viewer offers.
As a digital publishing partner it is our responsibility to ensure that our clients are on the leading edge of technology. We like to think that we are ahead of the curve so that our clients and their readers remain on the curve.
We have recently began the process of moving our entire platform to the cloud. We have long been hosting our Digital Edition solution in the cloud but are now migrating the rest of our platform as well.