Black. White. Red all over.

Black. White. Red all over.

Our new marketing campaign looks to expand the meaning of the riddle from days gone by. Instead of disappointing readers with basic page replication which requires constant manipulation provide them with the fluid experience they expect.

Why Apple News+ is Destined to Fail Publishers

Why Apple News+ is Destined to Fail Publishers

Full transparency – I am an Apple supporter. From iPods to iPads to iMac to iTunes I have never been displeased.

That likely explains why it feels so strange to harbor such pessimism toward their newest publishing offering which will be announced today. Maybe less strange based on the uninspiring history of the previous platform which Apple had contrived to revolutionize the publishing industry.

Seven Deadly Sins of Digital Edition Publishing

Seven Deadly Sins of Digital Edition Publishing

This casual review of how digital magazine and newspaper editions are created and distributed, along with studies which purport reader’s preferences of the medium, has lead to this comprehensive list of ‘Deadly Sins’. The items mentioned represent significant factors that prevent a digital edition from initial or continued success in the marketplace.

Connecting the Dots - Print & Digital

Connecting the Dots - Print & Digital

My Christmas wish-list is easily transcribed onto a post-it note. I have what I need and want very little. When Christmas morning arrived and I carefully teased the paper away from a gift labelled to me I graciously accepted this ‘want’ – the ‘Beastie Boys Book’.

The Curling News (Digital)

The Curling News (Digital)

The Curling News began as a monthly print publication which over time has adapted and added digital properties such as a website and social media channels. The digital edition was released to subscribers and non-subscribers in 2012. The launch of the digital edition was a single issue intended to introduce a potential new product to existing subscribers as well as promote the print edition to an unfound audience.

Flip Page leisure guides - A Value Proposition

Flip Page leisure guides - A Value Proposition

Flip Page editions provide an opportunity for publishers to reach an expanded audience via digital access and distribution. Flip Page editions also provide a comprehensive set of analytics which allows a marketer to gain insight into the mind of the reader.

With that in mind there is plenty of support for municipalities to further engage their population with recreational guides in Flip Page digital format. 

Article Narration

Article Narration

A narrated article allows the reader to multi-task while remaining engaged with the article content. Wash dishes. Walk the dog. Listen on the train. In a society devoid of available time narration allows readers to catch-up to their favourite magazine or newspaper while on the go.

Large, Glossy, Full Page Ads

Large, Glossy, Full Page Ads

The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.

Words and Pictures on Paper

Words and Pictures on Paper

The role of a print magazine or newspaper is to inform, educate, and potentially entertain the reader. This purpose is accomplished via carefully curated content in the form of articles and images artfully displayed on a page.

Activation Automation

Activation Automation

With the goal of extending the capabilities of the time-sensitive nature of certain publications we have implemented an automation tool which allows our users to selectively define the date and time at which the activation and de-activation of a publication occurs.

Google Search Partner Program

Google Search Partner Program

We are continually extolling the virtues of digital editions as a means to market and distribute print related materials to an existing audience. Websites, email campaigns, social media channels and so on are an effective means for delivery of a digital edition. But, how do you tap into a new audience or market?