This casual review of how digital magazine and newspaper editions are created and distributed, along with studies which purport reader’s preferences of the medium, has lead to this comprehensive list of ‘Deadly Sins’. The items mentioned represent significant factors that prevent a digital edition from initial or continued success in the marketplace.
My Christmas wish-list is easily transcribed onto a post-it note. I have what I need and want very little. When Christmas morning arrived and I carefully teased the paper away from a gift labelled to me I graciously accepted this ‘want’ – the ‘Beastie Boys Book’.
The Curling News began as a monthly print publication which over time has adapted and added digital properties such as a website and social media channels. The digital edition was released to subscribers and non-subscribers in 2012. The launch of the digital edition was a single issue intended to introduce a potential new product to existing subscribers as well as promote the print edition to an unfound audience.
A narrated article allows the reader to multi-task while remaining engaged with the article content. Wash dishes. Walk the dog. Listen on the train. In a society devoid of available time narration allows readers to catch-up to their favourite magazine or newspaper while on the go.
A recent article published by Digiday stated how various subscription-based sports sites are successfully driving subscriptions to their content. (https://digiday.com/media/subscription-sports-sites-scored-early-wins/). Feel free to indulge in the complete article but in summary - the success of subscription sports sites is primarily due to “local sports coverage, which attracts especially passionate, engaged readers”.
The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.
The role of a print magazine or newspaper is to inform, educate, and potentially entertain the reader. This purpose is accomplished via carefully curated content in the form of articles and images artfully displayed on a page.
With the goal of extending the capabilities of the time-sensitive nature of certain publications we have implemented an automation tool which allows our users to selectively define the date and time at which the activation and de-activation of a publication occurs.
We are continually extolling the virtues of digital editions as a means to market and distribute print related materials to an existing audience. Websites, email campaigns, social media channels and so on are an effective means for delivery of a digital edition. But, how do you tap into a new audience or market?
As you may or may not be aware Adobe made an announcement earlier this week that it has set an official timeline for the funeral of Flash. You can grab the full details here from the Adobe blog.
In a recent blog we provided some background and recommendations for the ‘viewers’ or user interfaces that are available to display Flip Page editions. One of the recommendations was to begin transitioning readers to the HTML5 viewer.
Let’s look at some of the tools and benefits that the HTML5 viewer offers.
As a digital publishing partner it is our responsibility to ensure that our clients are on the leading edge of technology. We like to think that we are ahead of the curve so that our clients and their readers remain on the curve.