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Health First Network is Canada’s leading independent health and wellness retailer. Their network consists of over 120 retail stores scattered throughout the country. Health First Network is a primary source for supplements, organics, gluten-free options, natural health and beauty aids, and more.
Earlier this year, we discussed our reasoning for the various ‘viewers’ which we have implemented over time. Our use of the term ‘viewer’ is intended to describe the graphical interface that is displayed when an end-user accesses one of our Flip Page publications. These include, but are not limited to, the HTML viewer, the Flash viewer and the most recent release the HTML5 viewer.
Consider what percentage of a digital audience is consuming content via a mobile web browser.
Recently we captured a snap shot of the operating systems being used to access Flip Page content across all of our partners and clients. For further understanding, the operating system is the software that a computerized device uses in order to handle tasks. As an example, a new desktop computer is likely operating in either a Windows or Mac OS X environment. Mobile devices tend to operate on different software due to the complex nature of their usage. For example, most mobile devices require an operating system that supports touch screen commands as opposed to keyboard or mouse input. Since operating systems are unique to the type of device (desktop vs. mobile) it is easy for us to extract this information with our analytical tools.
Killed is such a harsh word. Video interrupted radio which had interrupted newsprint before it. Really, video became another medium in the evolving spectrum. Another information dissemination machine. That being said, video certainly deserves a fist-bump for it’s recent ascent to the top of the media charts. Video hosting sites such as YouTube and Vimeo are seeing billions of visits per month. Continue...
LiLy was introduced in the summer of 2015. The intention of the LiLy platform was to increase article engagement by providing an alternative reading experience with a special emphasis on ‘readers on the go’. The issue with long form articles on smaller devices is legibility.
There are a number of different options available with regards to which ‘viewer’ is used to display a Flip Page digital edition. The term viewer refers to the ‘user interface’ that is displayed when a reader accesses a Flip Page edition. The paginated content, toolbars, background and interactive elements are what comprise the ‘viewer’.
In the first part of the series ‘Taking a Stand on Digital Newsstands’ I suggested that there are implementation and promotional issues related to digital newsstand efforts. The drawbacks that were discussed included: discoverability, attracting readers, business models, and fragmentation.
In the second part of the series I am going to look at a few more oversights that purge the air out of the digital newsstand balloon.
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A print circular plays a major role in creating brand awareness and helping to generate sales at the retail level. Despite increasing print and distribution costs circulars still remain a cost-effective means for disseminating information to a large audience. The opportunity to target specific geographic areas and track (albeit with limitations) the success of a circular campaign are key benefits frequently stated by circular proponents.
What about the digital circular? What value does it offer?
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Interested in finding out how Unify can unite your marketing and sales processes? We would be too.
Las Vegas is well known for elaborate casinos and larger than life entertainment. Huddled within the grandeur that is ‘The Strip’ is one of America’s most recognizable brands – Coca-Cola. The Coca-Cola Store, despite the ample competition for attention, stands out among the other distractions. It showcases a sun-eclipsing, moulded bottle (pictured) with the ‘classic’ Coca-Cola typography serving as a beaming icon which funnels the millions of heat-exhausted tourists who walk the strip annually.
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Digital and mobile technologies are pushing the envelope for reader engagement and consumption. A number of our periodical clients lean on us for advice with regards to their digital and/or mobile strategy. One of the most common questions we are asked, because the Jones’ are doing it, is ‘How do I get my publication into Newsstand?’
The initial response, somewhat apologetically, is “Which one and why?” You would think that a company whose focus is to help publishers and marketers generate new readership, increase brand engagement, and drive digital growth would be supportive of newsstand(s). But, we aren’t. At least not from the perspective of the ‘Field of Dreams – If you build it’ principle. There are glaring issues with the digital newsstand offerings. We’ll explain those issues below.
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Flip Page Publishing offers a number of different service levels dependent on our clients available resources. Some of our clients are using our Flip Page edition software on a daily basis which lends them to being 'Self service' users. Other clients use our software quarterly. In those cases we usually suggest a 'Full service' plan as that allows the client to focus on their core strength (and also means they don't forget what they learned 3 months ago!)
Here are some brief descriptions of the service levels we offer for producing Flip Page editions:
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