Whether it has been an actual Jeopardy question (or not) the response ‘What is a newspaper?’ would elicit a congratulatory nod and smirk from Alex Trebek in this fictional scenario.
“Asking an audience to zoom, pan and magnify in order to grasp the content on the page is a road block to further engagement.”
It is unlikely that this has ever been a Jeopardy question as the riddle becomes much less difficult to unravel when imposed on a substrate. Or TV screen. The intricacies and nuances of the English language are more evident when spoken as opposed to being transcribed on paper.
Printed communications, such as newspapers, have long served our local and global communities by offering insight and information intended to be read. Logic would dictate that the same premise – legibility – would be a primary concern for publishers as it relates to all products. Yet there are an endless amount of digital edition products being published that aren’t legible.
Asking an audience to zoom, pan and magnify in order to grasp the content on the page is a road block to further engagement. As has been reported in a previous blog the most pressing issue for digital edition readers is legible and scrollable content.
Our new marketing campaign looks to expand the meaning of the riddle from days gone by. Instead of disappointing readers with basic page replication, which requires constant manipulation, provide them with the fluid experience they expect.
Flip Page Publishing. Black. White. And read all over.