Undoubtedly, something that is intended to be read needs to be legible. The first question that a digital magazine or newspaper needs to ask is ‘Will my readers be able to consume this format as it currently exists’?
Standard digital replicas often do not offer an engaging read. However, Flip Page enhanced articles offer an intelligent layout and unrivaled reading experience. With the implementation of enhanced articles publishers prevent legibility from being a barrier on desktop and mobile.
Is it possible to further enhance article engagement? You bet. Enhanced articles now offer narrative capabilities just like an audiobook!
"narration allows readers to catch-up to their favourite magazine or newspaper while on the go."
A narrated article allows the reader to multi-task while remaining engaged with the article content. Wash dishes. Walk the dog. Listen on the train. In a society devoid of available time narration allows readers to catch-up to their favourite magazine or newspaper while on the go.
Multi-tasking is not the only benefit of a narrated article. Narration also eliminates issues related to visual or cognitive impairments. Poor eyesight or dyslexia, as examples, are no longer barriers to audience engagement and enjoyment of content.
"Narration remedies the issue of literacy."
For many people reading is a task. An international study published by *Statscan which assessed literacy in North America showed that nearly 1 in 5 adults struggle “to cope with the rising demands for literacy skills at work and in everyday life”. Those difficulties prevent potential readers from connecting with content. Narration remedies the issue of literacy.
We know what you are thinking. Digital narration, as you may know it, is equatable to every talking robot movie from the 80’s. Times have changed. Modern narration now mimics human speech. Our narration tool even offers multi-language functionality. Here is a enhanced article sampler with French language narration - http://flippubs.com/display_article.php?id=3004399&view=473683 (click on Narrate Article button).
Article narration is now available to help unleash the written word to all readers. Contact your account representative for more details!