Analytics Reporting Update

Valued Flip Page clients, We have changed the operational definition for the data pertaining to 'Total Issue Visits' and 'Monthly Unique Issue Visits' within our analytics reporting.

A new “Daily Unique Issues Visits” metric as been added to reflect a visitors daily interaction with an issue. A daily unique issue visit is considered to be an event that takes place between 12:00AM ET and 11:59PM ET.

Additional information can be found below... Thermostats Update

If you have any questions, please do not hesitate to contact your account representative.

EMail Campaign Reporting Software Update

Valued Flip Page clients, We would like to announce the release of an improved email campaign report style. As part of this update, there are also additional interface enhancements and layout changes. The current report style will continue until midnight on March 25, 2012 and following that time the current style will no longer be accessible and the new report style will be made live to all email clients.

If you have any questions, please do not hesitate to contact your account representative.

Flip Page Publishing App Pricing

Valued Flip Page clients, We will be making adjustments to our current App pricing as of April 1, 2012. These changes are being made to better serve our publication App clients and to provide a simpler integration into the respective App markets. Stay tuned for more information. And no, we ain't foolin'!

New App Store Category for 'Catalogs/Catalogues'

Valued Flip Page clients, Apple has already begun moving catalog Apps to that category - at their sole discretion. This is an attempt to group catalogs in a similar area of App store. If Apple moves one of your Apps - here are a couple notes:

• Readers will still be able to search for your App based on name, keywords and description you previously provided to Apple.

• We expect no additional services as part of this change by Apple.

• Most importantly, the Store URL provided to link to the App is UNCHANGED by this move.

What do you have to do? Nothing - we merely wanted to make you aware of this minor change.

Flip Page Publishing Appdate

Effective immediately, Apple has revised the available options for In-App subscriptions. The new terms available for auto-renewing In App subscriptions are as follows : 7 days 1 month 2 month 3 month

The new terms available for non-autorenewing In App subscriptions are as follows :

Single Issue

Apple will no longer accept annual subscriptions or any other subscription duration other than those listed above.

Existing, approved subscriptions will not be affected.

For additional information on Apple's New In App terms please contact your sales representative.

Presenting the Presentation Page

Digital Print Media is growing in leaps and bounds (pardon the pun, but it only occurs every four years so you have to be quick or you miss the opportunity). The current success of digital print media is inherently related to the explosion of tech-mobile products as well as the intuitive nature of the product itself. Flip Page editions flip, turn or in some cases swipe rather similar to their paper cousins. Navigating for content has never been a roadblock on the digital print media highway. However, additional tools and features in the ‘unpaper’ version may not be as in intuitive to a new digital reader. In order to maximize the effectiveness of your Flip edition it is advisable to educate your reader of the extensive array of tools available. With educating readers as the primary focus to consider may we present…Presenting the Presentation Page. The presentation page is optionally located in three positions in a Flip Page edition. It can be located on the left side of the front cover, the right side of the back cover or a combination of both. The dimensions of a presentation page are the equivalent dimensions of the publication itself.

In terms of reader education the presentation page provides a number of possibilities. A simple combination of text and graphics will help the reader understand some of the additional tools available outside the typical page flipping options. The content of the publication will determine the tools to highlight for the reader. As an example, a digital catalogue or flyer should explain to the reader how to use the ‘Shopping List’ or ‘Wishlist ‘ functionality whereas a digital textbook may want to focus on the ‘Notes’ and ‘Bookmark’ tools. If the intention is to grab attention and promote retention then we should mention video and audio embedding. Rather than a simple text/graphics introduction why not present the reader with a video or audio track that outlines what is available inside your Flip Page edition. Embedding a video showing the reader how to use the ‘Wishlist’ or ‘Notes’ tools combined with written instruction covers most learning styles. Production value does not need to be the main concern. The goal is to educate the reader – Oscars collect dust too. If the instruction requires more real estate simply link the reader to the back presentation page and make them aware more detail is available.

Although it is our recommendation to warm up a reader to new media there will come a time when the training wheels can be removed. Once the trainers are off there are a number of other applications for the presentation page.

Consider the presentation page prime real estate for an advertiser. Unless prepared otherwise the front cover is the landing page for every viewer of a Flip Page edition. Consider this location a full page ad with guaranteed exposure. Keeping in mind that this page can also include multi-media such as video/audio and it becomes ideal ad space.

Presentation pages are not limited to chalkboards for the unlearned or billboards to earn. A presentation page is a perfect opportunity to welcome a reader to new media. This especially holds true for a Flip Page edition launch. This page may also serve as a location to draw your reader into your content. Serve them up a sample of the content on the presentation page and page jump them over to the rest of the article using a page link. The presentation page may simply be a location to drive home your brand with a large logo and a captive video.

The reality is that the presentation page is a veritable clean slate for creativity. If using digital print media to adapt to the present is a goal make sure to present readers with knowledge they will need to interact successfully.

Flip Page 2D Feature Updates

Valued Flip Page clients,

We have added two new features to Flip Page 2D. You now have the following capabilities when creating your publications.

1. Resizable Flipping Icon - You are now able to alter the physical dimensions of the 'Flipping' Icon of the cover page of your icon. This is intended to assist with integration into websites/emails and more.

2 Carousel Thumbnail View - You can now create a carousel style thumbnail view as opposed to a whole page view. The carousel view allows the reader to scroll left to right to navigate various page thumbs while also maintaining maximum viewable display of the Flip edition.

Please contact your Account Representative with any questions.

Flip Page 2D Feature Updates

Valued Flip Page clients,

We are happy to announce a revision for our iPad App. The expected release date for these great new enhancements is early April (2012) but we will keep you up to date with our progress. So what are the new enhancements you ask?

1. Slide Show integration - similar to the slide show tool recently released in our desktop version, readers will now be able to access additional content within the publication App in the form of a slide show. This feature is ideal for image driven magazines!

2. Rollover integration - similar to the Rollover Product option in our desktop version. Sticky Rollovers which include product image, product title, product description and pricing. Digital catalogues, circulars, flyers, and inserts can benefit dramatically from Rollover integration via the App.

3. Contextual Menus - An upgrade to our previous in-App menus in which the menu now overlays the page content.

These updates will be made available to any new App and will also be rolled over to existing Apps as a no-cost upgrade option. We will initially make revisions with the iPad App and then continue rolling these upgrades out to our other platform Apps.

Please contact your Account Representative with any questions or if you would like to view a couple screen captures of the enhancements.

Paddling the Waters of Digital Publishing Software

The trend towards digital print media is evident. Evident enough that I don’t feel it is necessary to direct you to statistics, facts or additional material that supports that statement. But the decision to ‘go digital’ is of course complicated by the numerous vendors offering varying degrees of potential solutions. As with any product there will be a price and quality variance. In order to help navigate the ‘digital publishing’ waters we have prepared a ‘Digital Publishing Purchasing Guide’ to serve as your paddle. Click here to download complete guide

Flip Page 2D Feature Updates

Valued Flip Page clients,

We have added two new features to Flip Page 2D. You now have the following capabilities when creating your publications.

1. Callback/Business Reply - You can now add Business Reply and Callback Cards to the front and/or back presentation page of your digital editions. From the Setup Links menu of the dashboard, the "Callback - Reply Card" button will add the desired Callback or Reply Card.

2. Virtual Issues - You can now create a 'virtual edition' of a digital edition by using a source file as a template for the virtual edition. This tool is designed for market specific print media where page content may differ slightly from one digital edition to the next.

Please contact your Account Representative with any questions.

Flip Page 2D Feature Updates

Valued Flip Page clients,

We have added three new features to Flip Page 2D. You now have the following capabilities when creating your publications.

1. Spread Rotation - If you are interested in using a rotating centerfold, this feature is now available.

2. Email Reply in Custom Toolbar Icon - You can now add an email address reply to a clickable toolbar icon. In the dashboard under the Issue Toolbar section, enter the desired email address in the box titled “ Issue url (Link for Viewer Issue Logo)”.  The mailto: script will auto-populate after you have entered the email address. Next, simply upload your (100x35) custom logo, complete your other selections on this page, and save.

3. Double Gatefolds - We now provide the ability to create a double gatefold within the specialty pages of your Flip Page edition.

Please contact your Account Representative with any questions.

Turbo Charging Ad Revenue with a Flip Page Edition

Selling ads in a printed publication is absolutely vital to the success of the publication. It is famously understood that a publication cannot survive on subscribers alone. And, to an extent, the same should be said for the digital version. If ad sales are the engine that keeps the print mobile running, digital ad revenues should be the aftermarket ‘turbo chargers’ that whip you through the finish line.

But all too often digital ads fall flat, scratching to reach the finish line, without using the aftermarket tools readily at their disposal.

Use these suggestions as a spark plug to ignite your ad fuel and blow by the competition.

1. Introduction Pages – An Introduction Page (to the left of cover or right of back cover) is a great placement location for an advertiser in a Flip Page edition. Since the Intro Page can be as large dimensionally as the publication it acts as a full page ad on the landing page of the actual publication. This is where the highest percentage of trackable page views will occur and should be considered prime real estate.
2. Margin Advertisements – Margin advertisements offer individualized ad placements with hyperlinking capabilities within the viewing window of your publication. These are an excellent means of upselling an ad to a current print advertiser or selling an ad to a ‘digital only’ advertiser.
3. Advertiser Index – The Advertiser Index is a dropdown list of advertisers integrated as an icon into the tool bar of the Flip Page edition. The Advertiser Index provides the name of the Advertiser as well as an internal link to the ad page within the Flip Page edition which provides immediate exposure of the advertiser to their audience. The Advertiser Index can be provided as an upsell to existing advertisers within the publication.
4. Custom Animated Ads – Ads can be more than a static image on a ‘browser page’. Using our custom design services we can create an interactive enhanced ad with the images and content within the print version.
5. Multimedia Ads – Flip Page editions provide the ability to build both Audio and Video into a publication page. Use this functionality as an upsell to your advertisers to compliment their print content with a TV ad, product spotlight video, radio spot, etc.
6. Custom Page Naming – Flip Page editions provide the ability to customize the name of a page as it appears in the middle of the toolbar. This is a great opportunity to add value to a client on a full page ad within the Flip Page edition.
7. Advertiser Tabs – The page tabs feature allows the Flip Page edition creator to add a page tab that appears on the left edge of the right side page. The page tab internally links the reader from the current page to the tabbed page. The name of the tab is customizable which also makes for a great value add that can be provided to an advertiser to help drive traffic specifically to their ad.
8. Call Back Cards – a Call Back Card is a customizable form that is supplanted into the Flip Page edition. A Call Back Card can be added within an advertising placement to encourage direct interaction between the advertiser and reader without leaving the Flip Page edition.
9. Direct or Hard Linking – Typically a Flip Page edition opens to the front cover of the publication. Using the Direct or Hard Link option allows you to determine the page which opens when the link is clicked. This is an excellent opportunity to highlight an advertiser within a publication.
10. Publication Analytics – Flip Page editions offer a full suite of analytical data that can be reported to the advertiser. Data such as Total/Unique visits, URL clicks, Video/Audio plays, Reply/Call Back card interaction, Total/Unique page views, as well as demographic information about readers can be reported to advertisers.
11. Specialty Pages – Specialty pages such as blow ins, gatefolds, barn doors, and belly bands create unique opportunities to highlight a specific advertiser within a Flip Page edition. Since the page cost of a Flip Page edition is incredibly economical, allow your client to position their ad in a 3 page gatefold spread rather than a single page full ad.