We have added three new features to Flip Page 2D. You now have the following capabilities when creating your publications.
Please contact your Account Representative with any questions.
“Well, we link a downloadable PDF of their print media to their website”. These words make me cringe. This may be due to the fact that it assumes that the online PDF is a suitable replacement for Flip Page technology but it is more likely the assumption that readers aren’t looking for a better online reading experience. I would doubt a common request heard by website designers is ‘We are hoping to refrain from an interactive online experience that would increase the opportunity of engaging our web traffic’.There was a time where papyrus scrolls were all the rage but 1500 years have passed since that was considered a suitable means for disseminating printed information. Since then our culture has steadfastly accepted the written word in a paginated form. Leafing through a book has become as second nature as moistening your dry finger tips to enhance the ability to turn a page. However, there has been a delay in transferring this habitual experience into a compatible web format. Web experiences (such as an online PDF) typically haven’t been proven to be effective methods of engagement. The purpose of a PDF is to provide a universal means to share and distribute documents without the hassles of incompatibility. With that objective in mind, job well done Adobe. However, you would be hard-pressed to find anything that documents Adobe claiming the PDF as an engaging print media marketing solution. Admittedly, there are shared features such as text search functionality, link composition, and universal accessibility that allow for comparison between the two file types. But it is what Flip Page technology offers in addition that enhances its status as a print media marketing solution. Since the purpose of print media is to capture the attention of its audience it seems logical that its digital counterpart should do the same. Flip Page technology has been proven to offer a more engaging experience in comparison to a typical web read including online PDF’s. Print media is also intended to be a cost effective means of reaching a large market. Being a web based technology that has access to all 2 billion web users, in 7 continents, Flip Page and online PDF’s have the ability to reach a large market. Unlike an online PDF we make it easier for that to happen. Email and Social Media sharing tools drastically increase the potential that the digital print media reaches far beyond its intended borders. A major focus of marketers is being able to objectify their spending with measurable data. Flip Page technology meets this demand. Unlike an online PDF that can offer minimal trackable data Flip Page software allows you to measure and report visitor tendencies such as visits, repeat visits, time spent, time visited etc. You can also identify user interaction such as click throughs, page views, unique page views, and downloaded content. You can also learn more about your market reach by country and city location of your readers. And there is plenty more available. For print media to be successful, regardless of media type, engaging your reader is paramount. Why not use a product that is designed for just that?
1. Marketability - A Flip Page catalogue can be pushed through all of the online marketing channels with the potential of reaching billions of online users. Examples include websites, email campaigns and social media sites such as Twitter, Facebook, LinkedIn etc. 2. Viral Marketing - Digital catalogues through Flip Page Publishing offer email and social media sharing capabilities providing an opportunity for consumers to push your online catalogue into the hands of more consumers outside your traditional market.
3. E-commerce - our Flip catalogues include customizable hyperlinks which allow you to connect a product image, sku, product code or anything else in the publication to it's ecommerce site or webstore to drive additional online consumer purchases.
4. Product Rollovers - Flip editions can add customizable product rollovers that can be used to link to URL's, provide additional product information, or both. Product rollovers also provide 'shopping cart' and 'wishlist' functionality.
5. Shopping Cart/Wishlist Functionality - Included in the Product Rollovers suite is the ability to select products within the catalogue to be added to the 'Shopping Cart' or 'Wishlist'. Shopping Cart items can be emailed, printed, or shared. Wishlist items are stored on the consumers computer for later retrieval and can be emailed at any point. Both 'Shopping Cart' and 'Wishlist' functions drive in-store sales by providing a simple product to consumer interaction.
6. Embedded Media - Flip Page editions preferably are not an online print reproduction. Flip versions allow for the inclusion of other media such as product videos, TV advertisements, sound tracks, music, YouTube and other hosted videos to provide the consumer with an immersive, interactive experience.
7. Mobile Support - A Flip catalogue can fit in your pocket and travel with you to the far corners of the earth. Flip catalogue versions are optimized for mobile browsing on iOS and Android platforms. Equipped with Search function, active links, thumbnail contents, email share and native swipe and zoom your consumers will find your catalogue wherever they are.
8. Analytics - The success of a Flip edition marketing campaign can easily be detailed by referring to the Flip catalogue analytics. Flip editions are able to track and report consumer engagement data such as visits, page views, URL clicks, media views, and reader demographics by day, week, month, or year in real time.
9. Apps - reach a growing market of App consumers with a custom branded native App.
10. Customization - At Flip Page, we are not trying to promote our brand, we are trying to help you promote yours. Our digital editions include customizable backgrounds, editable link colours, domain masks, customized page tabs, editable tool bars, logo placements, customizable help menus, customizable embed codes, white labelled URL's and more. We can even custom design a toolbar for you or even create a branded portal specifically for your Flip Page editions.
11. GeoPub Management -If your catalogue is segmented by markets, we can help distribute your catalogue to the intended market by placing GeoPub restrictions on the location in which the catalogue can be viewed.
12. Reader Registration - Gathering demographic data about your consumers is not limited to the information provided within the Flip Page analytics suite. Using Flip Page software you are able to create a customizable reader registration where you can gather information about your reader prior to permitting access to your catalogue. Similarly, you can opt to provide a prescribed number of preview pages prior to allowing access.
13. ROI - The inherent cost of a Flip Page edition is not prohibitive which drastically increases the potential for a significant return on investment.
Last night, as per usual, I sat down with my son to read him a story prior to bed time. I attempted to 'spice it up' by reading him a couple of children centric 'ibooks' that we had downloaded to our iPad. The format was a relatively new introduction to my 3 1/2 year old but I assumed that his interest with his parents 'phones' may translate to the reading world. The introduction was relatively short-lived. With an absolute look of disgust, he turned to me and said 'I want to read a book where I can turn the pages'. I wanted to point out to him that with a simple swipe of the finger that he could emulate the 'page flipping' action that he so desperately desired. But this was not a sale that I was going to make.
In his 3 1/2 years my son has been read countless print books ranging from the timeless 'Goodnight Moon' to the Dr. Suess classics. Our hope was that an introduction to books would lead to an interest in reading. We hoped that an interest in reading would spur his imagination and creativity and allow him to become a veritable sponge of knowledge. Time will tell if our hopes as parents will ring true but I think we can conclude convincingly that we have created a print consumer for life.
Flip Page Publishing is happy to announce a new product that will officially launch in November 2011. Our new product is rich with features and will be offered in conjunction with our existing PageFlip3D product.
You asked for it and we did it. So you now have the first viewer on the market to handle multi sized pages, it really looks great for flyers.
Here is a demo. TSC FLYER 9B