“Well, we link a downloadable PDF of their print media to their website”. These words make me cringe. This may be due to the fact that it assumes that the online PDF is a suitable replacement for Flip Page technology but it is more likely the assumption that readers aren’t looking for a better online reading experience. I would doubt a common request heard by website designers is ‘We are hoping to refrain from an interactive online experience that would increase the opportunity of engaging our web traffic’.There was a time where papyrus scrolls were all the rage but 1500 years have passed since that was considered a suitable means for disseminating printed information. Since then our culture has steadfastly accepted the written word in a paginated form. Leafing through a book has become as second nature as moistening your dry finger tips to enhance the ability to turn a page. However, there has been a delay in transferring this habitual experience into a compatible web format. Web experiences (such as an online PDF) typically haven’t been proven to be effective methods of engagement. The purpose of a PDF is to provide a universal means to share and distribute documents without the hassles of incompatibility. With that objective in mind, job well done Adobe. However, you would be hard-pressed to find anything that documents Adobe claiming the PDF as an engaging print media marketing solution. Admittedly, there are shared features such as text search functionality, link composition, and universal accessibility that allow for comparison between the two file types. But it is what Flip Page technology offers in addition that enhances its status as a print media marketing solution. Since the purpose of print media is to capture the attention of its audience it seems logical that its digital counterpart should do the same. Flip Page technology has been proven to offer a more engaging experience in comparison to a typical web read including online PDF’s. Print media is also intended to be a cost effective means of reaching a large market. Being a web based technology that has access to all 2 billion web users, in 7 continents, Flip Page and online PDF’s have the ability to reach a large market. Unlike an online PDF we make it easier for that to happen. Email and Social Media sharing tools drastically increase the potential that the digital print media reaches far beyond its intended borders. A major focus of marketers is being able to objectify their spending with measurable data. Flip Page technology meets this demand. Unlike an online PDF that can offer minimal trackable data Flip Page software allows you to measure and report visitor tendencies such as visits, repeat visits, time spent, time visited etc. You can also identify user interaction such as click throughs, page views, unique page views, and downloaded content. You can also learn more about your market reach by country and city location of your readers. And there is plenty more available. For print media to be successful, regardless of media type, engaging your reader is paramount. Why not use a product that is designed for just that?