Viewing entries tagged
content distribution
LiLy was introduced in the summer of 2015. The intention of the LiLy platform was to increase article engagement by providing an alternative reading experience with a special emphasis on ‘readers on the go’. The issue with long form articles on smaller devices is legibility.
Publishers have expectations. They want engaging content and interaction. They want a responsive reading experience. They want simple workflows and increased reach.
That’s where LiLy delivers.
At first glance LiLy might seem like an upgraded version of our Text Article tool which allowed publishers to deliver a text-based version of articles for better legibility.
That’s true. Kind of.
Have you ever sent out a large email blast to a manicured list of 'Opted-In' recipients only to find that the measurable result underperformed? Imagine paid subscribers, who have willingly chosen to receive your content, not being aware of a recent issue because their email service provider has delivered the information into a junk or spam folder. Unfortunately, it happens too often.
So what can be done to ensure your content lands where it should? This is too long of a topic to discuss in a short blog post but here is a simple suggestion;
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If you had visited our digital hub prior to August you will likely have noticed that there is a a different look and feel to our website now.
All of the information as it relates to us is still there but hopefully it is presented in a cleaner, more aesthetically pleasing manner. We spent many hours choosing and creating images and selecting words that we thought best represented our business and culture.
If you have visited this space previously you will also notice that we have expanded our tool belts. We have always worked closely with clients assisting them to get more out of their print media. We have now expanded our role to help our clients distribute or circulate their Flip Page properties for maximum exposure and ROI. If you would like to learn more about how we can help just contact us!
A special thank-you to all those involved in getting our new site off the ground!
Flip Page Publishing has added a second tier user for each Flip Page account. Previously, any user login and password that was applied to the dashboard login page would provide access to the dashboard. However, with the new ‘Limited User’ option it is possible to setup an account which provides access solely to the analytical data with no access to the editing dashboard.
How do I create a Limited User account?
A ‘Limited User’ account can be setup as follows;
1. Login in to the dashboard 2. Click on ‘My Account’ in the header 3. Click on ‘Edit Users’ in the Account Preferences panel 4. Fill in the required user fields 5. Under the ‘Type’ field select ‘Thermostats’ from the drop down menu 6. Click ‘Save’
About a month ago one of our top account executives in the advertising sales department was asked “What else can you offer me?” Our account exec. paused for a moment and made his client aware that his print advertisement in ‘The Flip Page Times’ was also prominently displayed in a banner ad on the Flip Page Times website.
“Yeah, I know” replied the client. “What about the digital edition?” The ad sales rep. recoiled. “Your print ad is also accessible in the digital edition of the ’Times” responded the confused salesperson. “Yeah, I know” replied the client. “But isn’t there something else we can do with my ad in the digital edition? I want my ad within the digital edition to stand out” confessed the client.
Upon overhearing this conversation one of the junior reps from the ad sales department walked over and asked if he could provide some insight. “Sure” was the dual response. The junior rep was new to the print side of things but was very familiar with the digital offerings available at ‘The Times’. “Let me show you some of the basic interaction we have available and then I will show you some incredible multimedia options” stated the junior ad rep. He pulled up the current issue of ‘The Times’ from the desk beside him. “Well, a simple start would be to provide your website address in text format” he proclaimed. “That would allow us to link your website from the digital edition” replied the rep. “And, we could provide you with analytics data that demonstrates how often ‘The Times’ readers are accessing your website from our newspapers digital edition”. The client’s eyes lit up.
“That is just the beginning” continued the sales rep “Let me show you some of the other features that we can offer”. The eager sales rep. reached into his portfolio and pulled out a sheet littered with opportunities for the client. The numerically organized list of possibilities read as so:
1. Introduction Pages – An Introduction Page (to the left of front cover) is a great placement location for an advertiser in a Flip Page edition. Since the Introduction Page can be as large dimensionally as the publication it acts as a full page ad on the landing page of the actual publication. The highest percentage of trackable page views will occur on the front cover page which denotes a prime real estate location within each issue. Introduction pages can include all of the tools (multi-media, call back cards, animation) as a standard page.
2. Margin Advertisements – Margin advertisements offer individualized ad placement locations within the browser display of a publication. The ad banners occur outside the perimeter of the publication viewer. There are multiple placement locations and ads can be set as ‘static’ or ‘rotating’. All of the banner ads are linkable to any web hosted page, promotion, offer, sale etc. Margin ads are ideal for a current print advertiser or can be leveraged to a ‘digital only’ advertiser who values the market being served.
3. Advertiser Index – The Advertiser Index is a dropdown list of advertisers integrated as an icon into the tool bar of the Flip Page edition. The Advertiser Index categorizes Advertisers by name and offers an internal link to the ad page within the Flip Page edition when clicked. The Advertiser Index provides immediate and continued exposure of the advertiser to the intended audience.
4. Custom Animated Ads – Flip Page editions offer a static replication of ads within the printed medium. However, ads can be customized to render as more than a static image on a ‘browser page’. Page animation offers the ability to add interactive components to static pages to further engage readers with a brand or product.
5. Multimedia – Flip Page editions provide the ability to build both Audio and Video into a publication page. Media formats can be embedded and offer various render options for the advertisers. As an example, an advertiser could opt to have a product video pop-up on select pages and play automatically as the reader navigates to the page. Similarly, a radio spot can be selected to play when a reader navigates to an ad page for that brand. Television ads, product spotlight videos, radio spots, audio overdubs, etc. should be used to compliment print content within the digital edition. Multi-media will further engage readers and drive product recognition.
6. Call Back and Business Reply Cards – A Call Back Card is a lead generation tool that provides direct interaction between a Flip Page edition reader and an advertiser. A Call Back Card populates as a customizable icon or graphic within an ad. When clicked, the icon renders a form which details when a reader would like to be contacted about an advertiser’s product or service. When the form is submitted an email is generated and sent to the advertiser begin the customer acquisition process. The email also states the origin (the publication name) of the call back card for the benefit of advertiser and publisher.
7. Specialty Pages – Specialty pages such as blow-ins, gatefolds, barn doors, and belly bands create unique opportunities to highlight a specific advertiser within a Flip Page digital edition. The interactive and unique nature of specialty pages provides a more immersive experience for readers compared to standard page sizes. Similarly, specialty pages offer creative design options that cannot be replicated with standard pages.
8. Page rotation – Specialty pages allow the advertiser to get creative with the dimensions of their ad in comparison to the standard page size. Page rotation furthers that creativity. An ad that rotates the entire layout of the publication tends to garner attention.
9. Direct or Hard Linking – Typically a Flip Page edition opens to the front cover of the publication. Using the Direct or Hard Link option allows you to determine the page which opens when the link is clicked. This is an excellent opportunity to highlight an advertiser or an issue sponsor within a publication.
10. Analytics – Advertisers are most concerned with how a publication is received by a reader. How many readers read the publication? How many readers return to the publication a second time? Where are these readers located geographically? How long are readers engaged? Did the reader view the page where my ad is placed? Did they interact with my ad? Did the reader watch my video? Did they click on my promotional link? These questions, and many more, can all be answered by viewing the analytics data that is captured with each issue.
As the ad sales team and their client finished navigating through the various options being showcased, the client reached into his pocket and pulled out his cell. He was instantly in contact with his creative director. “Steve” he stammered. “Put an immediate hold on any art that you are doing for The Flip Page Times” he continued. Both of the ad sales team members for ‘The Times’ looked at each other in defeat. They were both under the impression that their client had been very impressed with their impromptu presentation. “No, no, no, Steve” the client blurted out. “We aren’t stopping our ad in The Times, we are figuring out how we can maximize our ad in the digital edition!”
Valued Flip Page clients,Flip Page Publishing is very pleased to announce the launch of Version 2.0 of our mobile browser version. Our goal was to create a mobile viewing experience that closely resembled the desktop experience. With that in mind we have added a number of features that have helped reach this goal.
For a full listing of features please see below.
Navigation Elements
Pinch and Reverse Pinch Zoom URL links Article links – display in media deck Page-to-Page links Search enabled – per issue and publication Archive issues (if allowed by publisher) Orientation handling for mobile devices Spread or Single Page Viewing Left/Right navigation buttons for non-touch devices Slide transition Scrubber – visual page scroll and selection
Multimedia
Embedded Video Popup Video Autoplay Video Audio Slideshows
Smart App Banner – reader notification that a Native App exists for that publication (iOS devices only)
Retail (Catalogs and Circulars) features – Rollovers
Supported customization
Custom/masked publication domain names Background color and text color of these areas can be customized: Toolbar Search Panel Table of Contents Toolbar can be completely customized with HTML coding
Authentication/subscriptions
Thermostats integration *The upgrade to our mobile viewer will instantly be applied to all publications (past/present/future) with no additional requirements from our clients!
Contact your account representative with any questions you may have related to our new mobile version!
There are a predicted 7 billion cookies consumed in a given year in North America alone. They come in a variety of flavours, shapes, brands and sizes which are equally delightful. But the physical cookie doesn’t stand alone. It has a digital counterpart - the web cookie – and we also consume an incredible amount of these as well. Unfortunately for the sweet-tooth, web cookies have no physical form, or smell, or flavour or anything that would relate them to their namesake.
So what do web cookies do? Cookies are small bits of data that are transmitted between a web browser and the web site being visited. Much like the baked product they come in a number of shapes and sizes. Some cookies provide a better web experience, others authenticate users, some store information, and others track usage. If you have ever visited a website and noticed that on the second visit to that same site the experience was faster, smoother, or adapted to your preferences you can thank a cookie.
Would you like to gain some insight on the impact that web cookies have on web browsing? Try this recipe - the next time that you find yourself aimlessly browsing the web turn off or disable cookies in your web browser (here are instructions on how to do this for Internet Explorer, Firefox, Chrome and Safari). You will be surprised. There is very little successful web browsing that can occur with cookies in a ‘disabled’ state. The images in our April 2013 Newsletter are the result of a one hour, cookie disabled, browsing experience.
So does Flip Page Publishing use cookies? We do - in a number of different applications and uses as has previously been mentioned. Our cookies authenticate users (ie. subscriptions or free registrations), create a better browsing experience (stored images to facilitate page rendering), track reader usage (analytics) and store information (bookmarks, notes). Without the use of cookies the functionality of our platform would be severely limited.
It may seem that 7 billion cookies consumed per given year is a large number. What if the population of North America were to eat a chocolate chip cookie for each website visit in a day? How quickly would we reach 7 billion cookies consumed? I would guess a single week. After a week it would not be long before weight gain, elevated blood sugar and tooth decay set in. But all is not lost. We can continue to digest morsel after morsel of web cookie and enjoy the heightened browsing experience as a result.
Do you have a sacred document that you would like to keep under tight wraps so it doesn’t get in the wrong hands? Maybe a corporate document that you would like to share within the office but would not like it to be viewable outside the office even by employees. Let us introduce you to the feature we call ‘The Vault’. The Vault allows the publisher to lock down a publication to a single or group of I.P. addresses. Unauthorized users will be prompted with a login page with no authorized credentials that will allow permission to access.
What is an I.P. address? It is the unique string of numbers that identifies a device that is connected to the internet.
Contact your Flip Page Publishing account representative for more details!
According to Wikipedia “Portage or portaging is the practice of carrying water craft or cargo over land, either around an obstacle in a river, or between two bodies of water. A place where this carrying occurs is also called a portage.”
Flip Page Publishing is happy to announce that we now allow you to portage your content from the dry surfaces of a digital edition to the warm currents of Google. What is Google Currents? Find out here. In a nutshell it is a newsreader App that allows publishers to push their textual and image content into a mobile savvy version for ‘on the go’ consumption. Currents features tidy categorization, reader subscription and of course full function searchability.
So what have we done? We have provided an ‘export’ URL that allows you to portage all of your ‘Article’ content across the great divide directly into Google Currents or Flipboard. Once your Google Currents account is setup, new articles are automatically pushed to the aggregator with no manual intervention from you.
Need some more information? Contact your Flip Page Publishing account rep!
