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Flip Page leisure guides - A Value Proposition

Flip Page leisure guides - A Value Proposition

Flip Page editions provide an opportunity for publishers to reach an expanded audience via digital access and distribution. Flip Page editions also provide a comprehensive set of analytics which allows a marketer to gain insight into the mind of the reader.

With that in mind there is plenty of support for municipalities to further engage their population with recreational guides in Flip Page digital format. 

Thermostats Update - Active User Report

Thermostats Update - Active User Report

As digital content strategies shift, so must the ways that we record and analyze readership. If you haven’t noticed already, Flip Page has introduced a new section of reports in the Thermostats analytics called “Active Users.”

Update to Analytics Interface

Update to Analytics Interface

Valued clients and partners,

You may have visited the publication analytics recently and noticed things look a little different. Not a "OMG, I need a map to figure out what is going here" different but more of a "Hey, did you guys paint in here or something" different.

Well, you caught us. We have updated the interface to correspond with the changes we have made with the publisher dashboard. The update has not made any changes to the layout so you will still organize and extract data in the exact same manner - it just looks a little cleaner while doing so!

However, for convenience, we have injected the analytics into the main layout of the publisher dashboard so although the analytics will open in a new window or tab you will still have one-click access to all of the other dashboard tools.

If you have any questions regarding these changes please contact your account representative!


New Feature 'Limited User'

Limited User
Limited User

Flip Page Publishing has added a second tier user for each Flip Page account. Previously, any user login and password that was applied to the dashboard login page would provide access to the dashboard. However, with the new ‘Limited User’ option it is possible to setup an account which provides access solely to the analytical data with no access to the editing dashboard.

How do I create a Limited User account?

A ‘Limited User’ account can be setup as follows;

1. Login in to the dashboard 2. Click on ‘My Account’ in the header 3. Click on ‘Edit Users’ in the Account Preferences panel 4. Fill in the required user fields 5. Under the ‘Type’ field select ‘Thermostats’ from the drop down menu 6. Click ‘Save’

Flip Page Publishing expands HTML5 viewer to Desktop

Flip Page Publishing expands HTML5 viewer to Desktop


Flip Page Publishing announced today that they have expanded the output capabilities of their HTML5 publication viewer. Originally slated to be the mobile viewer of choice for Flip Page readers the HTML5 build has now been expanded to desktop viewing as well.


“Sometimes it is just a matter of meeting demands” replied Sean McKenna - Flip Page Publishing’s Sales Manager.

Flip Page Publishing had released its new HTML5 mobile viewer just weeks earlier but was already receiving requests to make this a desktop option as well.

“The mobile viewer has been really well received” stated Flip Page Publishing President Brent Palmer.

Previously, the HTML or Flash based editions would ‘switch on the fly’ to the new HTML5 mobile viewer when a mobile user attempted to access a Flip Page edition. However, content publishers are now provided the ability to put the HTML5 version into non-mobile reader’s hands as well.

When asked how the new HTML5 desktop version is received on desktop browsers Flip Page Publishing’s Sean McKenna remarked “It is really slick. The toolbar overlay in the HTML5 version, which removes the visual toolbar, offers an expanded layout compared to the standard Flash and HTML based versions. It just means that paginated content occupies more of the display’s landscape which is what you want”.

Flip Page Publishing maintains that current versions of all of the major internet browsers (Google Chrome, Mozilla Firefox, Apple’s Safari, and Internet Explorer) support HTML5.  “An upgraded programming language for browsers is long overdue” stated IT Consultant Mark Reynolds. “As the HTML5 language continues to expand, the browser support for this language will follow suit” he concluded.

Flip Page has stated that the HTML5 desktop viewer renders exactly the same as the HTML5 mobile version and includes the same toolset as the mobile product. 

How does a publisher take advantage of the new HTML5 desktop version? Flip Page Publishing has made it very simple. There is a new option in the Issue Settings ‘Viewer Version’ dropdown called ‘HTML 5 Viewer’. Select this option during issue setup to offer your Flip Page editions in HTML5 to both mobile and desktop readers.

Cookies aren't Monsters, we are Cookie Monsters

Cookie Monster
Cookie Monster

There are a predicted 7 billion cookies consumed in a given year in North America alone. They come in a variety of flavours, shapes, brands and sizes which are equally delightful.  But the physical cookie doesn’t stand alone.  It has a digital counterpart - the web cookie – and we also consume an incredible amount of these as well. Unfortunately for the sweet-tooth, web cookies have no physical form, or smell, or flavour or anything that would relate them to their namesake.

So what do web cookies do? Cookies are small bits of data that are transmitted between a web browser and the web site being visited. Much like the baked product they come in a number of shapes and sizes. Some cookies provide a better web experience, others authenticate users, some store information, and others track usage. If you have ever visited a website and noticed that on the second visit to that same site the experience was faster, smoother, or adapted to your preferences you can thank a cookie.

Would you like to gain some insight on the impact that web cookies have on web browsing?  Try this recipe - the next time that you find yourself aimlessly browsing the web turn off or disable cookies in your web browser (here are instructions on how to do this for Internet Explorer, Firefox, Chrome and Safari). You will be surprised. There is very little successful web browsing that can occur with cookies in a ‘disabled’ state. The images in our April 2013 Newsletter are the result of a one hour, cookie disabled, browsing experience.

So does Flip Page Publishing use cookies? We do - in a number of different applications and uses as has previously been mentioned.  Our cookies authenticate users (ie. subscriptions or free registrations), create a better browsing experience (stored images to facilitate page rendering), track reader usage (analytics) and store information (bookmarks, notes). Without the use of cookies the functionality of our platform would be severely limited.

It may seem that 7 billion cookies consumed per given year is a large number. What if the population of North America were to eat a chocolate chip cookie for each website visit in a day? How quickly would we reach 7 billion cookies consumed?  I would guess a single week. After a week it would not be long before weight gain, elevated blood sugar and tooth decay set in. But all is not lost. We can continue to digest morsel after morsel of web cookie and enjoy the heightened browsing experience as a result.

Santalytics - Trends for 2012

Santa, as the story goes, knows when you are sleeping and he knows when you are awake. However, Santa does not know if a digital print media marketing campaign is good for goodness sake. So Santa refers to Santalytics.

Santalytics actually can’t provide any information on when readers are sleeping but they certainly do provide plenty of information about what readers are doing while awake. Santalytics are easy to access via the Flip Page dashboard. Simply login and click on the ‘Reports’ button from the dashboard to access data for any publication within that dashboard across any timeframe since the publication was activated.

To provide an idea of what Santa can see – click here to view the Santalytics Definition and Description Guide. This guide outlines what data is captured and what that data represents.

Santalytics provide a great deal of information specific to a digital publication. However, only we can provide data as it pertains to all of the digital print media produced by Flip Page software. We have isolated some data from a 2 week period in November of 2012. We chose this time frame since it tends to be a heavy traffic period with many of our retail clients experiencing increased digital volume due to the holiday season. Here are some interesting trends...

Browser Usage (by Page View)

Analytics Browser Pageviews
Analytics Browser Pageviews

Among the 5 million views in the 2 week period nearly 54% were via Internet Explorer. Internet Explorer has seen increased competition from Google Chrome, Safari and Firefox but still remains the preferred web browser for Flip Page visitors.

In relation to globalized browser use, it appears as though Flip Page readers are well behind the curve. Global browser use is showing a near ‘neck and neck’ tie between Google’s Chrome and Microsoft’s Internet Explorer. Both show a split of approximately 30% with Firefox maintaining a 20% share.

The trend to note among browser usage is two-fold. Internet Explorer usage, among Flip Page readers and global web users, is falling dramatically. Similarly, the increased usage of Google Chrome and Mobile Web can be attributed to the drastic decrease in IE’s use.

Mobile Browser Usage (by Page View)

Mobile Web browser usage is on the incline as both devices and access speeds ramp up. In terms of Flip Page, Mobile web browser usage consists of less than 5% of the total page views over the 2 week span. However, when that data is compiled with the data for mobile Apps, the total mobile page views jump to over 12%. This correlates well with global mobile browser usage which approximates to about 13% of total web usage.

The trend to note among Mobile Browser usage is that mobile browser usage is definitely on the incline for both Flip Page readers and web users in general. However, the mobile market still remains a very small slice of the browser pie – something that needs to be considered.

Global Browser Usage Source -

Operating Software

Analytics OS Pageviews
Analytics OS Pageviews

Microsoft and MacIntosh have long been the two major players in operating software. Microsoft is the OS of choice with Windows 7 running on 49% of all machines accessing Flip Page publications. Windows XP contributes another 28% while Windows Vista adds another 14%. Those 3 Microsoft OS’s alone tally 90% percent of the entire market. MacIntosh plays a small, but very vital, role in the OS market place.

There is no emerging trend to report with regards to OS use among Flip Page readers past and current. Windows is still the primary choice for both our readers and global computer users.