Santa, as the story goes, knows when you are sleeping and he knows when you are awake. However, Santa does not know if a digital print media marketing campaign is good for goodness sake. So Santa refers to Santalytics.
Santalytics actually can’t provide any information on when readers are sleeping but they certainly do provide plenty of information about what readers are doing while awake. Santalytics are easy to access via the Flip Page dashboard. Simply login and click on the ‘Reports’ button from the dashboard to access data for any publication within that dashboard across any timeframe since the publication was activated.
To provide an idea of what Santa can see – click here to view the Santalytics Definition and Description Guide. This guide outlines what data is captured and what that data represents.
Santalytics provide a great deal of information specific to a digital publication. However, only we can provide data as it pertains to all of the digital print media produced by Flip Page software. We have isolated some data from a 2 week period in November of 2012. We chose this time frame since it tends to be a heavy traffic period with many of our retail clients experiencing increased digital volume due to the holiday season. Here are some interesting trends...
Browser Usage (by Page View)
Among the 5 million views in the 2 week period nearly 54% were via Internet Explorer. Internet Explorer has seen increased competition from Google Chrome, Safari and Firefox but still remains the preferred web browser for Flip Page visitors.
In relation to globalized browser use, it appears as though Flip Page readers are well behind the curve. Global browser use is showing a near ‘neck and neck’ tie between Google’s Chrome and Microsoft’s Internet Explorer. Both show a split of approximately 30% with Firefox maintaining a 20% share.
The trend to note among browser usage is two-fold. Internet Explorer usage, among Flip Page readers and global web users, is falling dramatically. Similarly, the increased usage of Google Chrome and Mobile Web can be attributed to the drastic decrease in IE’s use.
Mobile Browser Usage (by Page View)
Mobile Web browser usage is on the incline as both devices and access speeds ramp up. In terms of Flip Page, Mobile web browser usage consists of less than 5% of the total page views over the 2 week span. However, when that data is compiled with the data for mobile Apps, the total mobile page views jump to over 12%. This correlates well with global mobile browser usage which approximates to about 13% of total web usage.
The trend to note among Mobile Browser usage is that mobile browser usage is definitely on the incline for both Flip Page readers and web users in general. However, the mobile market still remains a very small slice of the browser pie – something that needs to be considered.
Global Browser Usage Source - http://en.wikipedia.org/wiki/File:Usage_share_of_web_browsers_%28Source_StatCounter%29.svg
Microsoft and MacIntosh have long been the two major players in operating software. Microsoft is the OS of choice with Windows 7 running on 49% of all machines accessing Flip Page publications. Windows XP contributes another 28% while Windows Vista adds another 14%. Those 3 Microsoft OS’s alone tally 90% percent of the entire market. MacIntosh plays a small, but very vital, role in the OS market place.
There is no emerging trend to report with regards to OS use among Flip Page readers past and current. Windows is still the primary choice for both our readers and global computer users.