Viewing entries tagged
mobile publishing
The Curling News began as a monthly print publication which over time has adapted and added digital properties such as a website and social media channels. The digital edition was released to subscribers and non-subscribers in 2012. The launch of the digital edition was a single issue intended to introduce a potential new product to existing subscribers as well as promote the print edition to an unfound audience.
In a recent blog we provided some background and recommendations for the ‘viewers’ or user interfaces that are available to display Flip Page editions. One of the recommendations was to begin transitioning readers to the HTML5 viewer.
Let’s look at some of the tools and benefits that the HTML5 viewer offers.
Consider what percentage of a digital audience is consuming content via a mobile web browser.
Recently we captured a snap shot of the operating systems being used to access Flip Page content across all of our partners and clients. For further understanding, the operating system is the software that a computerized device uses in order to handle tasks. As an example, a new desktop computer is likely operating in either a Windows or Mac OS X environment. Mobile devices tend to operate on different software due to the complex nature of their usage. For example, most mobile devices require an operating system that supports touch screen commands as opposed to keyboard or mouse input. Since operating systems are unique to the type of device (desktop vs. mobile) it is easy for us to extract this information with our analytical tools.
As digital content strategies shift, so must the ways that we record and analyze readership. If you haven’t noticed already, Flip Page has introduced a new section of reports in the Thermostats analytics called “Active Users.”
We have improved the digital reading experience for your audience!
Flip Page Publishing has launched a new tutorial designed to walk readers through the various features and functions of your HTML 5 digital edition.*
Publishers have expectations. They want engaging content and interaction. They want a responsive reading experience. They want simple workflows and increased reach.
That’s where LiLy delivers.
At first glance LiLy might seem like an upgraded version of our Text Article tool which allowed publishers to deliver a text-based version of articles for better legibility.
That’s true. Kind of.
Digital and mobile technologies are pushing the envelope for reader engagement and consumption. A number of our periodical clients lean on us for advice with regards to their digital and/or mobile strategy. One of the most common questions we are asked, because the Jones’ are doing it, is ‘How do I get my publication into Newsstand?’
The initial response, somewhat apologetically, is “Which one and why?” You would think that a company whose focus is to help publishers and marketers generate new readership, increase brand engagement, and drive digital growth would be supportive of newsstand(s). But, we aren’t. At least not from the perspective of the ‘Field of Dreams – If you build it’ principle. There are glaring issues with the digital newsstand offerings. We’ll explain those issues below.
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Constant connectivity, endless to-do lists, and minute-by-minute planning (as opposed to hour-by-hour) puts an enormous amount of pressure on publishers, marketers, content curators and so on to produce quality efficiently. Automation has not generated the ample free time as it was expected. It has helped reduce the number of resources required for production but has not lessened the burden of time.
It is evident, when viewing digital editions across a number of platforms, that in many cases the final product falls flat. Let's define 'falls flat'. When we say 'falls flat' we are not referring to a digital publication that over-saturates the pages with multi-media such as video, audio or image galleries. We are simply referring to a website URL not being linked within an advertiser's ad space. This is a lost opportunity for both the publication and for the advertiser.
In discussions with other similar technology vendors we often resolve to a similar thought - the tools and features available are disproportionately underutilized. But is that really a surprise based on the opening paragraph? Time is of the essence. There is no time to read the email where the tool is introduced, learn about benefits of the tool, learn how to implement the tool and then to actually implement the tool into the digital edition. We get it.
And it is not uncommon to find out that a Flip Page edition is being circulated through one channel - a website. A website that has failed to generate recurring traffic due to it's static nature. No fresh content, no outgoing emails, no social media interaction, no digital advertising and essentially no chance for success. All of those things take time. Time is of the essence. We get it.
That is why Flip Page Publishing has expanded our solution set. With our extensive knowledge and experience we can help lessen the burden of time. Instead of missing opportunities with your Flip Page editions let us handle them entirely. We'll consult with you to maximize return. We'll help you generate a new audience. We'll help you communicate with your existing audience. We'll prolong the interaction between your audience and your brand. Time is of the essence. We get it.
Contact us for more details!
Flip Page Publishing announced today that they have expanded the output capabilities of their HTML5 publication viewer. Originally slated to be the mobile viewer of choice for Flip Page readers the HTML5 build has now been expanded to desktop viewing as well.
“Sometimes it is just a matter of meeting demands” replied Sean McKenna - Flip Page Publishing’s Sales Manager.
Flip Page Publishing had released its new HTML5 mobile viewer just weeks earlier but was already receiving requests to make this a desktop option as well.
“The mobile viewer has been really well received” stated Flip Page Publishing President Brent Palmer.
Previously, the HTML or Flash based editions would ‘switch on the fly’ to the new HTML5 mobile viewer when a mobile user attempted to access a Flip Page edition. However, content publishers are now provided the ability to put the HTML5 version into non-mobile reader’s hands as well.
When asked how the new HTML5 desktop version is received on desktop browsers Flip Page Publishing’s Sean McKenna remarked “It is really slick. The toolbar overlay in the HTML5 version, which removes the visual toolbar, offers an expanded layout compared to the standard Flash and HTML based versions. It just means that paginated content occupies more of the display’s landscape which is what you want”.
Flip Page Publishing maintains that current versions of all of the major internet browsers (Google Chrome, Mozilla Firefox, Apple’s Safari, and Internet Explorer) support HTML5. “An upgraded programming language for browsers is long overdue” stated IT Consultant Mark Reynolds. “As the HTML5 language continues to expand, the browser support for this language will follow suit” he concluded.
Flip Page has stated that the HTML5 desktop viewer renders exactly the same as the HTML5 mobile version and includes the same toolset as the mobile product.
How does a publisher take advantage of the new HTML5 desktop version? Flip Page Publishing has made it very simple. There is a new option in the Issue Settings ‘Viewer Version’ dropdown called ‘HTML 5 Viewer’. Select this option during issue setup to offer your Flip Page editions in HTML5 to both mobile and desktop readers.
