Viewing entries tagged
content marketing
A recent article published by Digiday stated how various subscription-based sports sites are successfully driving subscriptions to their content. (https://digiday.com/media/subscription-sports-sites-scored-early-wins/). Feel free to indulge in the complete article but in summary - the success of subscription sports sites is primarily due to “local sports coverage, which attracts especially passionate, engaged readers”.
The role of a print magazine or newspaper is to inform, educate, and potentially entertain the reader. This purpose is accomplished via carefully curated content in the form of articles and images artfully displayed on a page.
As digital content strategies shift, so must the ways that we record and analyze readership. If you haven’t noticed already, Flip Page has introduced a new section of reports in the Thermostats analytics called “Active Users.”
LiLy was introduced in the summer of 2015. The intention of the LiLy platform was to increase article engagement by providing an alternative reading experience with a special emphasis on ‘readers on the go’. The issue with long form articles on smaller devices is legibility.
