LiLy, otherwise known as Legible Intelligent Layout, is the platform which allows clients to create enhanced articles for periodicals such as magazines and newspapers.
LiLy provides publishers with the ability to create engaging article content through a variety of enhancements such as text formatting, image embedding, and URL hyperlinking. Enhanced articles via LiLy provide an easy to consume, scrollable format intended to increase engagement levels. The articles are responsive and adapt to the device. They are easily shared.
And now, LiLy enhanced articles offer the capability to integrate video directly into the article page. Any YouTube or Vimeo hosted video can easily be integrated into a LiLy enhanced article. Similarly, any .mp4 video hosted elsewhere can be added to a page.
The ability to place video into article content further engages the reader to the existing textual and image content.
If you require more information about this new feature please contact your account representative!