Viewing entries tagged
retail

Creating a Mobile Friendly Experience for Your Audience

Creating a Mobile Friendly Experience for Your Audience

Consider what percentage of a digital audience is consuming content via a mobile web browser.

Recently we captured a snap shot of the operating systems being used to access Flip Page content across all of our partners and clients. For further understanding, the operating system is the software that a computerized device uses in order to handle tasks. As an example, a new desktop computer is likely operating in either a Windows or Mac OS X environment. Mobile devices tend to operate on different software due to the complex nature of their usage. For example, most mobile devices require an operating system that supports touch screen commands as opposed to keyboard or mouse input. Since operating systems are unique to the type of device (desktop vs. mobile) it is easy for us to extract this information with our analytical tools.

Flip Page circulars – A Value Proposition

Flip Page circulars – A Value Proposition

A print circular plays a major role in creating brand awareness and helping to generate sales at the retail level. Despite increasing print and distribution costs circulars still remain a cost-effective means for disseminating information to a large audience. The opportunity to target specific geographic areas and track (albeit with limitations) the success of a circular campaign are key benefits frequently stated by circular proponents.

What about the digital circular? What value does it offer?

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New Feature - 'Unify'

New Feature - 'Unify'

Interested in finding out how Unify can unite your marketing and sales processes? We would be too.

Feature Update - 'Rollover Item Quantity'

Feature Update - 'Rollover Item Quantity'

Flip Page Publishing’s unique rollover tool provides flyer and catalogue readers with the ability to add products to a wishlist. We have now updated this feature to include an item or product quantity.

From an application perspective a reader can now specify the number of each individual item for their wishlist.

The implementation of the rollover quantity is a precursor to another rollover feature to be launched in the near future.

 

WANT TO SEE THIS FEATURE IN ACTION?