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What can magazines learn from cola brands?

What can magazines learn from cola brands?

Las Vegas is well known for elaborate casinos and larger than life entertainment. Huddled within the grandeur that is ‘The Strip’ is one of America’s most recognizable brands – Coca-Cola. The Coca-Cola Store, despite the ample competition for attention, stands out among the other distractions. It showcases a sun-eclipsing, moulded bottle (pictured) with the ‘classic’ Coca-Cola typography serving as a beaming icon which funnels the millions of heat-exhausted tourists who walk the strip annually.

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