Viewing entries tagged
magazines
This casual review of how digital magazine and newspaper editions are created and distributed, along with studies which purport reader’s preferences of the medium, has lead to this comprehensive list of ‘Deadly Sins’. The items mentioned represent significant factors that prevent a digital edition from initial or continued success in the marketplace.
The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.
The role of a print magazine or newspaper is to inform, educate, and potentially entertain the reader. This purpose is accomplished via carefully curated content in the form of articles and images artfully displayed on a page.
In the first part of the series ‘Taking a Stand on Digital Newsstands’ I suggested that there are implementation and promotional issues related to digital newsstand efforts. The drawbacks that were discussed included: discoverability, attracting readers, business models, and fragmentation.
In the second part of the series I am going to look at a few more oversights that purge the air out of the digital newsstand balloon.
...continue
Las Vegas is well known for elaborate casinos and larger than life entertainment. Huddled within the grandeur that is ‘The Strip’ is one of America’s most recognizable brands – Coca-Cola. The Coca-Cola Store, despite the ample competition for attention, stands out among the other distractions. It showcases a sun-eclipsing, moulded bottle (pictured) with the ‘classic’ Coca-Cola typography serving as a beaming icon which funnels the millions of heat-exhausted tourists who walk the strip annually.
...continue
Roger's Publishing is a division of one of the largest media companies in the world. The publishing division of Roger's turns out 75,000 magazines a year across a number of different interests and sectors. We pulled a senior advertising executive from Roger's aside and grilled him on how they are handling advertising in the digital age. You can read the Q and A here.
