Have you ever sent out a large email blast to a manicured list of 'Opted-In' recipients only to find that the measurable result underperformed? Imagine paid subscribers, who have willingly chosen to receive your content, not being aware of a recent issue because their email service provider has delivered the information into a junk or spam folder. Unfortunately, it happens too often.
So what can be done to ensure your content lands where it should? This is too long of a topic to discuss in a short blog post but here is a simple suggestion;