This casual review of how digital magazine and newspaper editions are created and distributed, along with studies which purport reader’s preferences of the medium, has lead to this comprehensive list of ‘Deadly Sins’. The items mentioned represent significant factors that prevent a digital edition from initial or continued success in the marketplace.
The Curling News began as a monthly print publication which over time has adapted and added digital properties such as a website and social media channels. The digital edition was released to subscribers and non-subscribers in 2012. The launch of the digital edition was a single issue intended to introduce a potential new product to existing subscribers as well as promote the print edition to an unfound audience.
The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.