Digital and mobile technologies are pushing the envelope for reader engagement and consumption. A number of our periodical clients lean on us for advice with regards to their digital and/or mobile strategy. One of the most common questions we are asked, because the Jones’ are doing it, is ‘How do I get my publication into Newsstand?’
The initial response, somewhat apologetically, is “Which one and why?” You would think that a company whose focus is to help publishers and marketers generate new readership, increase brand engagement, and drive digital growth would be supportive of newsstand(s). But, we aren’t. At least not from the perspective of the ‘Field of Dreams – If you build it’ principle. There are glaring issues with the digital newsstand offerings. We’ll explain those issues below.
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