As you may or may not be aware Adobe made an announcement earlier this week that it has set an official timeline for the funeral of Flash. You can grab the full details here from the Adobe blog.
In a recent blog we provided some background and recommendations for the ‘viewers’ or user interfaces that are available to display Flip Page editions. One of the recommendations was to begin transitioning readers to the HTML5 viewer.
Let’s look at some of the tools and benefits that the HTML5 viewer offers.
As a digital publishing partner it is our responsibility to ensure that our clients are on the leading edge of technology. We like to think that we are ahead of the curve so that our clients and their readers remain on the curve.
It should not come as a surprise that much of what is produced for consumption via the web is actually not consumable for all. Studies and reports vary in terms of an actual percentage but it is believed that between 5-20% of the population are unable to consume web content.
We have recently began the process of moving our entire platform to the cloud. We have long been hosting our Digital Edition solution in the cloud but are now migrating the rest of our platform as well.
Health First Network is Canada’s leading independent health and wellness retailer. Their network consists of over 120 retail stores scattered throughout the country. Health First Network is a primary source for supplements, organics, gluten-free options, natural health and beauty aids, and more.
Earlier this year, we discussed our reasoning for the various ‘viewers’ which we have implemented over time. Our use of the term ‘viewer’ is intended to describe the graphical interface that is displayed when an end-user accesses one of our Flip Page publications. These include, but are not limited to, the HTML viewer, the Flash viewer and the most recent release the HTML5 viewer.
Consider what percentage of a digital audience is consuming content via a mobile web browser.
Recently we captured a snap shot of the operating systems being used to access Flip Page content across all of our partners and clients. For further understanding, the operating system is the software that a computerized device uses in order to handle tasks. As an example, a new desktop computer is likely operating in either a Windows or Mac OS X environment. Mobile devices tend to operate on different software due to the complex nature of their usage. For example, most mobile devices require an operating system that supports touch screen commands as opposed to keyboard or mouse input. Since operating systems are unique to the type of device (desktop vs. mobile) it is easy for us to extract this information with our analytical tools.
Catalogues have been fueling consumer behaviour since inception. Even children can relate to leafing through a pre-Christmas catalogue in search of items to fill Santa’s list. Drawing a star on specific items of interest or folding a crease on pages for reference.
Throughout the first couple months of 2016 we had received reports of paranormal activity within our client dashboards. The typical frantic call would describe apparitions, which we later identified as 'ghost editions', appearing within the client dashboard after the conversion of a project.
What is a Smart Banner notification?
A Smart Banner is a small notification that appears on the top portion of the display when using the Safari browser on an iPad.
As digital content strategies shift, so must the ways that we record and analyze readership. If you haven’t noticed already, Flip Page has introduced a new section of reports in the Thermostats analytics called “Active Users.”