Our new marketing campaign looks to expand the meaning of the riddle from days gone by. Instead of disappointing readers with basic page replication which requires constant manipulation provide them with the fluid experience they expect.
Viewing entries tagged
publishing
Full transparency – I am an Apple supporter. From iPods to iPads to iMac to iTunes I have never been displeased.
That likely explains why it feels so strange to harbor such pessimism toward their newest publishing offering which will be announced today. Maybe less strange based on the uninspiring history of the previous platform which Apple had contrived to revolutionize the publishing industry.
Flip Page editions provide an opportunity for publishers to reach an expanded audience via digital access and distribution. Flip Page editions also provide a comprehensive set of analytics which allows a marketer to gain insight into the mind of the reader.
With that in mind there is plenty of support for municipalities to further engage their population with recreational guides in Flip Page digital format.
The pinnacle of magazine advertising. A full-page glossy announces a brand as a pioneer or leader in it’s industry. According to the Sports Illustrated media kit, a full colour ad which reaches their rate base of $2.7M is a mere $435,000 USD.
In a recent blog we provided some background and recommendations for the ‘viewers’ or user interfaces that are available to display Flip Page editions. One of the recommendations was to begin transitioning readers to the HTML5 viewer.
Let’s look at some of the tools and benefits that the HTML5 viewer offers.
We have recently began the process of moving our entire platform to the cloud. We have long been hosting our Digital Edition solution in the cloud but are now migrating the rest of our platform as well.
We have improved the digital reading experience for your audience!
Flip Page Publishing has launched a new tutorial designed to walk readers through the various features and functions of your HTML 5 digital edition.*
In the first part of the series ‘Taking a Stand on Digital Newsstands’ I suggested that there are implementation and promotional issues related to digital newsstand efforts. The drawbacks that were discussed included: discoverability, attracting readers, business models, and fragmentation.
In the second part of the series I am going to look at a few more oversights that purge the air out of the digital newsstand balloon.
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Las Vegas is well known for elaborate casinos and larger than life entertainment. Huddled within the grandeur that is ‘The Strip’ is one of America’s most recognizable brands – Coca-Cola. The Coca-Cola Store, despite the ample competition for attention, stands out among the other distractions. It showcases a sun-eclipsing, moulded bottle (pictured) with the ‘classic’ Coca-Cola typography serving as a beaming icon which funnels the millions of heat-exhausted tourists who walk the strip annually.
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Our new feature 'Zuul' is aptly named after the demi-god which took over Sigourney Weaver's mind and body in the 80's classic film 'Ghostbusters'. Zuul referenced itself as 'The Gatekeeper' and that description is a befitting title for our new release.
This new feature empowers the publisher to serve as Zuul by erecting a virtual gate around their readers online experience. Readers are able to access external web content from within the Flip Page edition but the interaction is gated within a lightbox window.
What is a lightbox?
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Digital and mobile technologies are pushing the envelope for reader engagement and consumption. A number of our periodical clients lean on us for advice with regards to their digital and/or mobile strategy. One of the most common questions we are asked, because the Jones’ are doing it, is ‘How do I get my publication into Newsstand?’
The initial response, somewhat apologetically, is “Which one and why?” You would think that a company whose focus is to help publishers and marketers generate new readership, increase brand engagement, and drive digital growth would be supportive of newsstand(s). But, we aren’t. At least not from the perspective of the ‘Field of Dreams – If you build it’ principle. There are glaring issues with the digital newsstand offerings. We’ll explain those issues below.
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Alexander Graham Bell’s invention of the telephone was groundbreaking. The early devices, although great, were only able to connect between a single start and end point. The switchboard changed that interaction entirely. It allowed users to connect from a start point to multiple end points.
Inspired by our *local hero Flip Page has added a unique tool for Flip Page readers to contact multiple end points. It is now possible to build a ‘switchboard’ link in a Flip Page edition which when tapped will dial the appropriate phone number.
From an application standpoint this new tool will allow a Flip Page reader to connect with the publisher, advertisers, customer service, ordering departments etc. with a single tap on their smartphone.
This new feature is only supported on the HTML5 viewer due to its phone-based nature. Need more information? Call us 519-756-3547
*Alexander Graham Bell completed the first telephone call in Brantford, Ontario.