LiLy, otherwise known as Legible Intelligent Layout, is the platform which allows clients to create enhanced articles for periodicals such as magazines and newspapers.
Killed is such a harsh word. Video interrupted radio which had interrupted newsprint before it. Really, video became another medium in the evolving spectrum. Another information dissemination machine. That being said, video certainly deserves a fist-bump for it’s recent ascent to the top of the media charts. Video hosting sites such as YouTube and Vimeo are seeing billions of visits per month. Continue...
LiLy was introduced in the summer of 2015. The intention of the LiLy platform was to increase article engagement by providing an alternative reading experience with a special emphasis on ‘readers on the go’. The issue with long form articles on smaller devices is legibility.
There are a number of different options available with regards to which ‘viewer’ is used to display a Flip Page digital edition. The term viewer refers to the ‘user interface’ that is displayed when a reader accesses a Flip Page edition. The paginated content, toolbars, background and interactive elements are what comprise the ‘viewer’.
HTML5 viewer with cover thumbnail appearing during loading sequence.
The HTML5 viewer now displays a large thumbnail image of the cover of the publication during the loading sequence. The intention of the cover thumbnail display is to provide deeper brand recognition and awareness for readers accessing content.
In the event that a publication logo or issue has been uploaded to display during the loading sequence the cover thumbnail will display above the custom logo while loading.
The cover thumbnail displays at 320 pixels wide for easy viewing on both desktop and mobile. Publishers are not required to enable this feature in their dashboard. It is available without further intervention.
Valued Clients and Partners,
Effective January 1, 2016 we have revised our policy with regards to compensation for publications activated in the dashboard.
In order for a publication to be eligible for compensation it must not have been published or activated in the dashboard. It is expected that any publication that is 'live' has been approved/proofed for omissions or errors prior to activation.
In the event that a file has been uploaded that contains errors or omissions we ask that you contact your account representative for support prior to activation.
If you have any questions regarding this revision please contact your account representative for details.
*This policy applies to clients or partners who fall under our 'Self-service' level of support.
There are a number of instances where our system will send an outbound automated message via email.
For example, each time a new issue of a publication is activated we generate an email with all of the vital details related to that publication including URL's, embeddable code, and links to other information and send it to the default email address for that account.
We have improved the digital reading experience for your audience!
Flip Page Publishing has launched a new tutorial designed to walk readers through the various features and functions of your HTML 5 digital edition.*
Publishers have expectations. They want engaging content and interaction. They want a responsive reading experience. They want simple workflows and increased reach.
That’s where LiLy delivers.
At first glance LiLy might seem like an upgraded version of our Text Article tool which allowed publishers to deliver a text-based version of articles for better legibility.
That’s true. Kind of.
In the first part of the series ‘Taking a Stand on Digital Newsstands’ I suggested that there are implementation and promotional issues related to digital newsstand efforts. The drawbacks that were discussed included: discoverability, attracting readers, business models, and fragmentation.
In the second part of the series I am going to look at a few more oversights that purge the air out of the digital newsstand balloon.
...continue
A print circular plays a major role in creating brand awareness and helping to generate sales at the retail level. Despite increasing print and distribution costs circulars still remain a cost-effective means for disseminating information to a large audience. The opportunity to target specific geographic areas and track (albeit with limitations) the success of a circular campaign are key benefits frequently stated by circular proponents.
What about the digital circular? What value does it offer?
...continue
Interested in finding out how Unify can unite your marketing and sales processes? We would be too.